Panel Discussion
Proactive Marketing Measurement Strategies for CMO's before 2024
Transform your marketing effectiveness with our exclusive panel. Dive into advanced ROI measurement tactics and strategies tailored for today's economic landscape. Seize the opportunity to redefine media strategy success – your pivotal moment to lead in marketing is here.
Virtual
About the event
In an era where economic uncertainties dominate, the imperative for CMOs to demonstrate robust media effectiveness has never been greater. CFOs are calling for indisputable evidence of media ROI, placing CMOs at the forefront of a crucial shift in marketing dynamics. This panel discussion is crafted to arm marketing mavens with the latest and most effective tools for navigating the intricate terrain of media measurement, exploring cutting-edge trends and pragmatic solutions that convert media expenditures into tangible business results. This session is not just another discussion; it's a transformative experience, designed to enhance your strategic acumen in media investment. Join us for a session filled with rich insights and actionable strategies. Elevate your media strategy – your journey to more effective and accountable marketing begins here!
Agenda
- Importance of your customer’s journey using different attribution models.
- Measurement stack one needs to own in 2024
- How does one improve measurement effectives in the cookieless era?
- How to build a data-driven culture by making KPIs accessible to all?
- Why you need to take holistic measurement measures like MMM, IT and MTA for predicting and optimzing budgets for increasing revenue in 2024?
- Impact of new privacy rules (including changes by Google’s Privacy Sandbox and Apple iOS) and the future of data & measurement.
Speakers
Behind the Mic
Aashish Ramamurthy
Head of Evangelism
With a decade of community and product experience under his belt, Aashish is the go-to person to help marketers understa...
Angelina Eng
VP Measurement, Addressability & Data Center, IAB
Angelina Eng is a prominent thought leader in the progression of digital media, marketing, ad operations, and analytics....
