Lifesight for Travel & Lifestyle

Drive more booking conversions across every season

Effortlessly acquire new and repeat customers to drive revenue and bookings using MTA, MMM, and Experiments.

Why Travel Brands ♥ Lifesight

Drive incremental bookings

Drive incremental bookings

Optimize marketing campaigns to target high-intent travelers, maximizing conversions and minimizing wasted spend.

Reduce acquisition costs

Reduce acquisition costs

Pinpoint the most effective channels for reaching your ideal customer, reducing budget drain from underperforming sources.

Maximise ROAS

Maximise ROAS

Measure the true impact of your marketing efforts and focus resources on campaigns that deliver the highest return on investment.

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Trusted by leading Brands & Agencies worldwide

Get net new customers with confidence

Use data-driven insights to get a 360° view of your marketing efforts across platforms from one single dashboard. Scale campaigns and drive net new customers with confidence.

Incorporate changing consumer preferences and economics to your strategy

Account for changes in seasonality, weather, external events and macro economics to create an optimal media mix to grow bookings all year round.

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Track the holistic impact of all your marketing activities on your KPIs using Multi-touch Attribution.

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Accurately predict your future revenue based on real-time events fed to your MMM model.

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Measure the effectiveness of each channel in your media mix.

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Forecast the revenue impact of your marketing campaigns with ease

Ou Scenario Planner simulates various marketing mix based on your budget, objectives, and constraints to accurately forecast revenue growth without spending a dime.

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Scale up or reduce budgets to view it’s impact on key indicators in real-time.

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Predict incremental ROI and ROAS based on your business goals.

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AI recommendations give strategic and tactical-level optimizations.

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Measure the incremental impact of all your marketing channels

Quantify impact from cross-channel marketing activities across CTV, DOOH, influencers and more to understand what is driving net new customers and repeat bookings.

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Run scale-up and holdout tests to determine channel incremental lift.

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Measure channel-wise incremental gains over baseline revenue.

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Deliver timely ads to attract new customers and repeat bookings based on live experiment results.

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35%

increase in conversions with smarter budgets

See how this leading electronics brand increased ad budget using Marketing Mix Modeling on Lifesight Measure

“Within months of optimizing based on Lifesight’s MMM insights, marketing ROI increased over 35%. MMM allowed us to redistribute budget to the most effective channels, tightening targeting and supports our marketing team's plans for growth.”

VP Marketing,

Airline brand with $150M ad spend per month