Privacy Set Intersection

Privacy Set Intersection (PSI) is a cryptographic technique that assists in secure multi-party computations.


Privacy-Preserving Technologies

Privacy-preserving technologies (PPTs) safeguard sensitive data while maintaining its utility, vital for protecting information during storage or transit.

Premium Video on Demand

Premium Video on Demand (PVOD) offers early access to movies before regular VOD platforms, bridging cinema and digital trends with higher-priced releases.

Pre-Post Analysis

Pre-Post Analysis is a method of comparing the performance of an ecommerce website before and after making changes.


Postback

Postback URL enables third-party servers to relay user actions, like app installs or form submissions. It ensures accuracy by avoiding cookie-based tracking.

Paywall

A Paywall is a feature implemented to restrict access to digital content, requiring users to pay for access.


Offerwall

Enhance mobile monetization with Offerwall features. Engage users, offer incentives, and drive in-app purchases effectively in e-commerce and digital marketing.

Multichannel Video Programming Distributor

A Multichannel Video Programming Distributor (MVPD) is a service that provides multiple television networks or channels to its subscribers.


Multi-Touch Attribution Reporting

Multi-Touch Attribution Reporting (MTAR) is a tactic used in marketing analytics to track customer journey efficiently.


eCommerce Glossary

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