Likelihood to Purchase

Likelihood to Purchase is an e-commerce metric predicting the probability of prospective customers buying a product.

Incremental Conversion

Assess marketing effectiveness with Incremental Conversion. Measure uplift in sales or conversions from campaign changes and business strategies.

Incremental Revenue

Boost your bottom line with the Incremental Revenue. Measure additional earnings from increased sales and optimize your business strategies effectively.

Geofencing

Geofencing is a geo-targeting approach, leveraging GPS to define geographic boundaries for marketing purposes.

Frequency Capping

Optimize ad exposure with Frequency Capping. Limit ad displays to users within a specific timeframe, enhancing advertising effectiveness and cost savings.

ZMOT (Zero Moment of Truth)

ZMOT (Zero Moment of Truth) refers to the initial phase where a consumer engages with brands online prior to purchase.

Zero-Party Data

Zero-party data is information provided directly by customers about their motives, interests, and preferences.

Zero sum game

A Zero-Sum game is a mathematical representation of a situation where any gain of one participant equals the loss of the other(s).

Viral coefficient

The Viral Coefficient reflects the number of fresh customers that a single existing customer can bring to an eCommerce business in a given cycle.

eCommerce Glossary

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